opinions

„At the end of it software is art. And so just like an artist – if you lack creativity, if you lack that spark, you can have a corporation that hires as many inhouse artists as you want. You are never going to create great art, it will be soulless, it will be empty. And that’s what happens to innovation. When innovation is brought into large companies, it goes there to die.

When they send their employees to workshops and seminars to teach them how to think creatively […], innovation goes there to die. Creativity goes there to die. And if by some miracle an inspired creator arises from within the corporation, creates something truly unique, creative, disruptive, expressive, the entire mechanism of bureaucracy will stomp down on that idea and kill it very very quickly:

“Tommy, we love your idea and your creativity. This is really a fantastic invention you’ve brought to us. Now, we have conducted a focus group and assembled a committee, and we don’t want to interfere with your creative process. We have a few minor suggestions to help it be more broadly appealing among our customers and more in line with our strategic goals” – and that is the corporate sound of <stomp> on creativity. By the time that idea comes out of committee it is a pale image, a skeleton of what it once was. And everything good and creative and wonderful about it has been sucked out […]

And every time they miss the point. And this happens again and again and you see it through history. […] what you see is corporate organizations and governments having innovation workshops, speaking about disrupting from within, and all of this empty talk.“ Andreas Antonopoulos: Thoughts on the Future of Money, https://www.youtube.com/watch?v=Ibz_HMKHQl4

At the end of it organization is like software. But what is creativity? „Everyone thinks himself a wonder“ (Gracian). Ultimately what is needed is an empirical standard for organizational quality.

 

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